Asst. Professor Advertising & PR

Publication type: Journals

Using an online survey (Nā€‰=ā€‰528), this study examines the impact of race/ethnicity and gender on the perceived objectivity of broadcasters who are women of color. Findings show that when the broadcaster is a woman of color, Twitter engagement does not necessarily lead to positive perceived objectivity. Most respondents (52.6%) following broadcasters on Twitter agreed that […]

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Publication type: Journals

Through semi-structured interviews with four women news journalists, this study explores how women journalists cover Black maternal mortality. Discussions include the role of advocacy in journalism as well as the struggle of covering the complex, long-standing systemic issue of maternal mortality associated with race in American society. Five themes consider the inclusion of race in […]

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Publication type: Journals

This study explored how automobile companies in Saudi Arabia used Twitter to market to women after the government lifted the ban on women driving. The study examined these 184 tweets and the 92 advertisements embedded in them using both quantitative and qualitative methodology. The results suggest that auto companies were supportive of women and presented […]

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Publication type: Journals